Graphic identity for
property developers
property developments
build to rent
PBSA
residential schemes
mixed-use developments
commercial buildings
Guidance supports property developers with graphic identity across the full lifecycle of a scheme — from early branding and marketing assets through to large-format graphics, hoardings, and on-site installation. Clients can engage us end-to-end or bring us in for design, production, or installation as required.
Selected Work
What We Do
Guidance delivers graphic identity for the property sector, from early branding through to large-format graphics and on-site installation. Design, production and installation are handled by the same team, avoiding handovers and misinterpretation. Clients can engage us end-to-end or bring us in at any stage of a scheme.
Our Capabilities
Branding sets the structure for everything that follows. Our work typically covers ➤ Naming, ➤ Visual Language, and ➤ Typographic Systems, giving a business or development a clear, usable identity built for real-world use.
Assets turn strategy into a working system. We create ➤ Rules, ➤ Templates, and ➤ Components that allow an identity to be applied consistently across teams, suppliers, and environments.
Wayfinding is where identity meets behaviour. We design ➤ Information Structures, ➤ Sign Hierarchies, and ➤ Typographic Systems that help people move confidently through complex spaces.
Print is where identity has to work at scale and at speed. We manage ➤ Specification, ➤ Materials, and ➤ Production, including large-format graphics and site hoardings, so messages are clear, legible, and effective on site.
Signage and installation are where identity becomes part of the building itself. We manage ➤ Logistics, ➤ Site Coordination, and ➤ Installation, ensuring wayfinding, hoardings, and physical branding are positioned, fixed, and finished properly from day one.
Dive into our studio's core - numbers that mirror our dedication, creativity, and pursuit of excellence. These stats offer a glimpse into our design prowess and its real-world impact.
Satisfied Clients
Client Referrals
Award Recognitions
Reviews
5.0 ★
Their words are a testament to our commitment to excellence and our ability to bring their visions to life. Read on to see how we’ve made a lasting impact on their brands and projects.
The Guidance Team
Design and Print Expertise
Design and Print Expertise
Guidance is a small, senior team covering design, typography, production, and site delivery. We work closely, make decisions quickly, and stay involved from start to finish. The result is less friction, clearer thinking, and work that holds together in the real world.
